Tuesday 23 October 2012

Nokia Asha 308 launched in India for Rs 5,865

Nokia has launched one of its latest phones from the Asha line in India. The Nokia Asha 308 is now available on Nokia India’s online store for a price of Rs 5,865. The phone runs on Nokia’s S40 full-touch interface.

The new device offers a fluid 'swipe' user interface and an open environment for third-party application development, characteristics that have earned the complete Asha Touch range full smartphone classification from global market research companies and analysts such as GfK and IDC.

Here are some of the highlights of the Nokia Asha 308:
3-inch capacitive touchscreen with a resolution of 400 x 240 pixels
Bluetooth 3.0 with A2DP
2 megapixel camera, VGA frontfacing camera

In its official statement, Nokia previously shared that it has released a new version of Nokia Xpress Browser, which it claims enables up to 90 percent more efficient mobile browsing and faster access to rich web applications compared to conventional browsers.

"Our innovative Asha Touch family of devices is designed for people who want a great smartphone experience with lower running costs," said Timo Toikkanen, executive vice president, Mobile Phones, Nokia during the announcement of the phone. "By introducing the Nokia Asha 308 and Nokia Asha 309, we're expanding our affordable smartphone lineup and bringing new mobile experiences to more people.”

According to Nokia, the Asha 308 and Nokia Asha 309 phones are its most affordable capacitive touchscreen devices to date. A view shared by independent analysts is that the Asha line represents great smartphones available for less than USD 99. "Nokia's Asha Touch family delivers all the core smartphone experiences, and with the new software developer kit, provides ever-increasing flexibility for developers to build compelling new experiences for consumers," said Will Stofega, Mobile Phone Program Director, IDC.

Nokia also introduced two extensions to its Xpress Browser Internet platform, which the company calls the only cloud-based web browser to support web apps.

The Nokia Nearby web app helps people discover new places by searching nearby locations and presenting the options on a map. The service is available via Nokia Xpress Browser or as a feature within Nokia Maps.

The Nokia Life+ web app will give millions of people access to content that spans education, health and infotainment to enhance their daily lives. Nokia Life+ is available in English across 18 countries, with local versions coming to India, China and Indonesia in the fourth quarter of this year. Nokia Life+ can be accessed through Nokia Xpress Browser or the Nokia Store.

Both the services work with Asha Touch smartphones. In addition to these services, Nokia also introduced a new web-based tool that makes it even easier to build new applications. With Nokia Xpress Web App Builder, publishers can create appealing web apps for Asha Touch devices, and even novices can turn their web content into a fun and sophisticated web app for Nokia consumers.

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