Friday 17 February 2012

Facebook and Saavn tie-up for music.

Just like Spotify brings music to Facebook users in the U.S, and certain other countries (hint: not India), Saavn, the music streaming radio service is tying up with Facebook to bring Bollywood music, Indian music and regional South Asian music to the social network. According to TechCrunch, the integration began in December and has already brought more than 7,00,000 new Facebook users to the Saavn network. Saavn license music from over 200 providers, and have more than a million songs licensed. The service is free and makes its money through targeted display and rich media ad units.There is also a premium version, for which users pay and they can use the service offline.

Saavn stands for South Asian Audio Video Network and is currently available for the web as well as iOS and Android-based mobile devices. The service allows users to stream music online and create and share playlists. Users can also create radio stations. Like Pandora, where the service delivers music based on your preferences, with Saavn, you enter a song you like, in the beginning, and all the songs streamed to you are based on algorithmic similarities to your originally chosen song.

Like Spotify, Saavn allows Facebook users to post the music they're listening to, as well as see and listen to what their friends are listening to. Saavn posts to users' Facebook Timelines, Tickers as well as Newsfeeds. Unlike Spotify, which is currently only available in certain countries, Saavn is available, globally. Users currently represent 219 countries.

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