Tuesday, 21 February 2012

Android phones to capture 80 percent of Indian market by 2015.

The news that Android phones are the dominant force in the phone market today comes as no surprise, and this is only going to get better, as Android smartphones are going to dominate the phone market in India, China and Africa, says In-Stat, a market research company. It’s a different situation in the U.S. as those service providers who didn’t tie up with Apple for their iPhone, chose Android as the alternative. The success of Android in the American market is by the high-end, expensive smartphones. The low-end, more affordable devices are more popular in emerging economies, such as ours. In-Stat claims that by 2015, Android will take up close to 80 percent of the phone market in these countries.

Most of these Android devices would be ones running on the slightly older builds - 2.2, 2.3, and so on. They would have a single-core 600MHz processor and the typical price would be $150 or lower - roughly Rs.7,500 or lower. The ‘gray market’ would be a popular place to buy these phones and manufacturers, such as Huawei, Micromax, Motorola, Samsung, Spice and ZTE are likely to take centrestage. It’s not just going to be Android - companies such as Nokia and Samsung will compete for this price bracket as well. The Samsung Bada operating system and Nokia’s upcoming Meltemi operating system should replace the outdated Symbian S40 operating system. Phone manufacturers look to gain by selling hardware, whereas Google hopes to gain by making money off advertising.

Microsoft also hopes to reduce prices of their Windows Phone platform to try and approach a similar price that can woo prospective customers. Some 340 million low-cost Android smartphones are expected to ship in 2015. These large numbers will force the Android platform as a whole to be scattered even more. The new ICS platform requires more processing power and memory requirements, thus making it difficult to port back to older devices, which means the older 2.2 (FroYo) and 2.3 (Gingerbread) Android operating systems will be king for some more time.

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