Tuesday 12 July 2011

Israeli firm's app allows Facebook viewing on Google+

"Google+Facebook", the application was developed last week by Crossrider, whose main
business is developing Internet browser add-on
extensions, and already has more than 1,00,000
downloads, according to Koby Menachemi,
Crossrider's co-founder and chief executive. "It's something we created in less than a day," Menachemi told Reuters. "The product is not perfect, yet you can view Facebook streams
and update your status" while on Google+. After a nuber of prior failures, Google is betting
that Google+, which already has more than 10
million users, will directly compete with Facebook, which has more than 750 million in the rapidly growing social networking industry. While most would prefer to allow a simple
importing of Facebook friends, photos and other
personal information into Google+, that violates
Facebook's terms of service. Crossrider's application, which is free, just adds an icon to Google+, where users can view their Facebook pages. "It's a site within a site," Menachemi said, adding that the company would be willing to make
improvements. "If users want a feature to post
updates on both networks, we will. If they want to comment on their Facebook screen, we will do it." He noted that the popularity of the Google
+Facebook application has been higher than expected. "We didn't do any PR. It was just one
tweet and one Facebook share and people
picked it up," Menachemi said. Still, there has been some criticism of the
application on Crossrider's own website, with some comments calling it "malware" -- or malicious software. Menachemi denies that Google+Facebook is malware but has no plans of removing the negative comments from the Crossrider site.

News source . . : Reuters.

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