Friday 29 March 2013

No real Facebook phone launch on April 4, says WSJ

Facebook is merely developing home-screen replacement software for Android devices that integrates Facebook functionality and HTC is the first manufacturer to integrate it in a phone.

WSJ adds:

“The social network has been developing new software for mobile devices powered by Google’s Android operating system that displays content from users’ Facebook accounts on a smartphone’s home screen–the first screen visible when they turn on the device, people familiar with the situation said.”
HTC might be the first smartphone manufacturer to integrate this FB made software in a phone, but the social giant is reportedly working to reach similar arrangements with other companies too.

Facebook already has two consumer centric-apps for Android platform, but the company wants to put it in front of the consumers’ eyes when they turn on the device, thus an Android home-screen replacement app.

Such customisations are not possible with iOS, so Facebook has chosen Android, noted WSJ in the report.

“While Apple’s tightly controlled ecosystem offers little room for customization, Google’s Android software is far more malleable, providing more latitude for Facebook and handset makers to shape the user experience,” added Wall Street Journal.

A home-screen app like HTC One’s Blinkfeed certainly seem plausible than an entire hardware from Facebook. Whatever the case might be, we will soon know everything.

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