Wednesday, 20 February 2013

Apple TV launched in India for Rs 8,295

It allows users to share content on other Apple devices wirelessly.

Apple TV service has officially been launched in India and is priced at Rs 8,295. However the media streaming device of Apple is not yet available at retail stores. We could only locate it on Rediff Shopping where it is selling for Rs 7,999.

"The device has been launched officially in India and will be available in stores in next 7 to 10 days."

Apple TV is a media streaming device that lets users play content from services like YouTube, Netflix, Hulu Plus, and Vimeo. However it has no storage of its own. It offers access to Apple's iTunes Store, through which users can purchase or rent movies, or buy music they can also stream content from any other Apple device like iPhone, iPad, Mac or iTunes (both Mac and Windows) wirelessly using WiFi with the help of a feature called Airplay. Apple TV can also be used to wirelessly mirror the display of iOS devices as well as Macs.

The iTunes store is now officially available for Indian with local content so it seems to be the right time to launch Apple TV.

Apple TV supports up to 1080 pixel resolution, and features an HDMI port, a micro-USB port, Ethernet port, a built-in IR receiver (for the remote) and supports WiFi connectivity. The device is powered by an Apple A5 processor, and comes with 512 MB RAM and 8 GB NAND flash memory for caching content.

Apple TV will appeal to Apple fans here in India as it will allow them to seamlessly use the large screen TV for the content on any other Apple device. Pricing also is not very high for the device itself, but since most of the content on the iTunes and other movie rental services is paid, it might not have a big appeal with non-Apple users.

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