Wednesday 18 June 2014

Xiaomi India website goes live, launch expected soon

Ahead of the expected debut, the Chinese smartphone maker Xiaomi has launched its India website. Now live at, the website does not reveal any details but we expect to hear more in the coming weeks.

The India website launch comes just days after the company announced that it has hired Manu Kumar Jain as the General Manager for India operations. There is no confirmation on when the Xiaomi products will go on sale in the country. Some rumours peg Diwali launch but today’s website debut suggests that we could see the release earlier than that.

To remind you, Xiaomi is known for offering smartphones and accessories at an affordable price-tag. It is currently operational in China, Hong Kong, Taiwan, Singapore and Malaysia, where it retails products like Mi3, RedMi, RedMi 1S and RedMi Note. It is also expected to start its operations in Philippines and Indonesia soon.

Xiaomi will probably use the same sales strategy in India that it follows in the countries like Taiwan and Singapore, where it retails the devices via its own webstore as well as via carrier tie-ups. We could also see it partnering with one of the e-retailers in the country to quicky reach most consumers like Motorola did with Flipkart.

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