Thursday 17 October 2013

Tata Sky plans to take on DishOnline with Everywhere TV

Tata Sky has revealed that it plans to release a video streaming app called Everywhere TV for its subscribers. A competitor to Dish TV’s recently launched DishOnline, Everywhere TV will also allow Tata Sky subscribers to watch Live TV, upto five-days old television programs, movies-on-demand and other video content on their Android devices.

“People spend hours in transit or waiting daily. Today over 60 per cent of the [Tata Sky] population use Internet to view videos on their smartphones and tablets either at home or at office. Everywhere TV is a service for those subscribers who want to keep in touch with their favourite shows, programmes and channels that they have subscribed on Tata Sky even when they are on move through their mobile handset,” Vikram Mehra, Chief Commercial Officer, Tata Sky said.

The app is still not live but the company plans to release it sometime this month. Tata Sky users will need to subscribe an addition plan worth INR 60 to use Everywhere TV.

Other details are not clear at this moment but should be revealed when the app is actually available to the consumers.

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