Friday 25 October 2013

Micromax to enter Russian smartphone market in December: Report

Indian smartphone vendor Micromax is planning to enter Russian smartphone market in December this year, reports Hindu Business Line. According to the paper, this is the company’s first step in becoming a global smartphone brand.

While Micromax has been operating in Bangladesh and Sri Lanka, it can’t be dubbed as a global player just yet. With the release of its products in Russia, the company is hoping to achieve that. Also, Micromax thinks that it will be able to succeed in Europe if it can crack the Russian market.

“We are launching in Russia in December and if I am able to crack Russia, we will also able to capture the whole (of) Europe,” Rahul Sharma, Co-Founder, Micromax told Business Line.

The company has already set-up an office in the country and hired initial employees from the existing players.  It has also partnered with Russian search giant Yandex and will most probably be pre-loading Yandex app store on its phones.

Micromax also recently roped in Hollywood star Hugh Jackman as its brand ambassador for Canvas-series smartphones. With Jackman, the company now has a face, who is recognisable worldwide as it attempts to become a global smartphone player.

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