Thursday, 3 October 2013

Apple reportedly trying out flexible OLED displays for iWatch

Despite Apple's recent event focusing only on the iPhone, rumours surrounding the much-talked-about iWatch certainly haven't died out. A new one, according to Korean publication Chosunilbo, says that Apple is testing out new display technology to help the iWatch's form factor make sense.

The company is apparently testing out flexible OLED displays in different sizes. OLED displays that can bend have already been made by LG and Samsung, so Apple might be working with one of these companies for it. According to the report, Apple is trying out 1.3, 1.4 and 1.5-inch displays. Apparently, a prototype of a 1.5-inch flexible OLED display for a smartwatch has already been made.

However, the viability of these flexible displays as a valid form factor is still up in the air. While LG and Samsung have both shown off displays like these at events like CES, we are yet to see something portable, like a smartphone incorporating this technology.

Recently, Nike's Director of the FuelBand, Ben Shaffer, had departed from the company, and rumours have been stating that he is going to Apple to help the Cupertino-based company make the iWatch.

Under Shaffer, Nike had been named the most innovative company for 2013 by Fast Company. He was the Studio Director of the Innovative Kitchen at Nike, which was then associated with wearables like the ever-popular Nike FuelBand and the Flyknit shoe.

It’s no secret that the Nike FuelBand has been a continued source of inspiration for the wearable Apple seems to have in the pipeline. Apple’s CEO as well as a Nike Board member, Tim Cook has been seen sporting the product on more occasions than one. He even said that this was one wearable that seemed to have gotten it right at the D11 conference earlier this year.

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