Monday 30 September 2013

Panasonic to launch sub-Rs 5,000 features phones

Currently, it only sells few Android smartphones and few high end tablets.

Panasonic, which has recently made its debut in the smartphone market with its P51 smartphone earlier this year, will launch features phones priced below Rs 5,000 in India. The devices will be launched next month itself.

"Panasonic is conscious of the market and demand for phones priced below Rs 5,000. Considering the same, we plan to come out with a feature phones below Rs 5,000 by November this year," Panasonic India managing director Manish Sharma was quoted as saying by PTI.

"We have already launched four premium models since our entry into smartphone market and we will continue to offer a wide range of phones. We are looking at budget phones and may introduce them following up on these launches," Sharma further added.

Panasonic is a leading mobile phone company in the Japanese market. It had however withdrew its mobile phone business from other overseas market in 2005. Later it had re-entered the mobile phone business in a big way launching several devices in 2012 but it entered the Indian mobile phone market only in 2013. It had just also few days back expanded its smartphone portfolio in India by announcing three new handsets -0 T11, T21, and P11.

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