Friday, 2 August 2013

Tata Nano could soon be sold online

E-commerce is now literally getting just about any product to the user’s door step. While the products delivered are typically small, it seems like a simple click of the mouse can now get big products like cars delivered to your doorstep as well. This is all thanks to Tata Motors, one of India’s largest auto makers. The company is now planning to sell the Indian small car, Tata Nano, online, according to OverDrive.

All users need to do is pay the booking amount online to get the car delivered to their doorstep. Alternatively, the car can be picked up from the nearest Tata showroom. While the car is competitively priced at Rs 1.63 lakh (ex-showroom, Mumbai), it now seems like the overall car sales has not met the company’s expectation.

While the company currently pushes 2,000 Nanos out a month, Tata is now planning to expand the scale of sales, and it is looking at the online space to do so. This shift shows an intriguing trend of increasing reliance on the online spectrum for products. Be it a smartphone or other electronic products, books, clothing, or white goods like a washing machine or fridge, online-retailers are increasingly becoming viable options for customers who are looking to skip the line at the cash counter and get products delivered to their doorstep.

With a 24-hour delivery guarantee, reasonably good customer service and a wide range of products, e-commerce is definitely a good idea. And the online retailer list is considerable. Apart from online biggies like Flipkart, Amazon and eBay, there are a host of smaller retailers. And the product line-up is just as big. You want the latest smartphone? It’s available online. Looking for a top-of-the-line television set? You can order it online. Got your eyes set on the latest book that just got published? You know where to find it. And now the range seems to have increased considerably, with automobiles being included as well. One can wonder what will be available online next. A house, maybe?

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