Friday 14 June 2013

Amazon launches Kindle e-readers in India, offers free e-books

Kindle Fire HD and Kindle Paperwhite are to be made available on June 27.

Amazon has announced the availability of Kindle and Kindle Paperwhite e-readers in India. The 5th generation Kindle, the smallest and lightest Kindle ever, is available on starting today for Rs 5,999. Both the WiFi only and WiFi + 3G models of Kindle Paperwhite will be available for purchase starting June 27 on at a suggested retail price of Rs 10,999 and Rs 13,999 respectively.

Amazon has also announced that starting today and for the next two weeks, customers in India can download one best-selling Kindle Book each day for free. Today's free eBook of the Day is Thundergod: The Ascendance of Indra by Rajiv G Menon.

Amazon also announced that Kindle Fire HD-7 inch and 8.9 inch HD display-will be available on starting June 27.

Kindle is also available at over one hundred retail outlets including Croma, Reliance Digital, E-Zone and Vijay Sales in major cities such as Delhi, Mumbai, Chennai, Kolkata, Bangalore, Hyderabad, Chandigarh, Ahmedabad and Pune.

"Indian customers are passionate about books and reading, and we're very excited to make the best-selling e-readers in the world-Kindle and Kindle Paperwhite-available to our customers," said Amit Agarwal, vice president and country manager, Amazon India. "We're also excited to make the Kindle Store available on, making it easier than ever for our customers to discover the largest e-bookstore in India."

Kindle e-readers are designed for people who love to read.

Kindle allows customers to carry their entire library in their pocket and purchase new books wirelessly. Weighing less than a typical paperback book and thinner than a magazine, Kindle is small and light enough to fit easily in a pocket and take everywhere, and features a 6-inch electronic ink display that reads like real paper. Kindle customers can sample the first chapter of books for free before deciding to buy.

"Kindle Paperwhite is the most advanced e-reader ever created and we believe book lovers in India will love the display that reads like real paper with no glare even in bright daylight, an innovative built-in front light for reading in all lighting conditions, 8 weeks of battery life, and instant access to the largest selection, including the most bestsellers, and lowest prices of any e-bookstore in India," said Dave Limp, vice president, Amazon Kindle.

"Kindle is small and light and is designed to disappear when you are reading, helping you to get lost in the author's words."

The India Kindle Store ( now offers over 1.7 million books priced in Indian Rupees (INR), including 82 of 100 Nielsen India Bookscan Best Sellers, illustrated content including graphic novels such as Judge Dredd , Batman and Watchmen, Children's titles such as the Mr Men series and a massive selection of titles including new releases and works from a range of famous Indian authors like Amish Tripathi, Dr. APJ Abdul Kalam, Robin Sharma, Rashmi Bansal and Chetan Bhagat.

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