Wednesday 8 May 2013

Croma launches self-branded Android phones, starting INR 8,990

Tata Group’s Infinity Retail, the company behind Croma retail stores, has announced the launch of first Croma branded Android phones in the country today. Dubbed as Croma Smartphone 4.63-inch (CRCB2093) and Croma Smartphone 5.3-inch, the phones have been priced at INR 8,990 and INR 10,990 respectively.

As the name suggests, Croma Smartphone 4.63-inch comes with a 4.63-inch FWVGA display. The phone is powered by 1GHz Mediatek MTK6577 dual-core processor. The phone also features Android 4.0, 512MB RAM and 4GB of internal storage.

Croma Smartphone 4.63-inch aka CRCB2093 can now be purchased from Croma retail stores as well

On the other hand, Croma Smartphone 5.3-inch runs on Android 4.1 and is powered by 1GHz dual-core processor. The phone features a 5.3-inch display and 8MP rear camera. The phone is expected to go on sale in the coming days.

Croma Smartphone 4.63-inch key specs

Android 4.0.4
Dual SIM support
8MP rear camera with LED flash, 2.0MP front camera
MTK6577 Dual Core, 1 GHz Processor
4.63 inch capacitive touch-screen
Wi-Fi, USB, Bluetooth 2.1
2,000 mAh battery

Croma Smartphone 5.3-inch key specs

Android 4.1 Jelly bean
Dual-SIM support
8.0MP rear camera with LED Flash, 2MP front camera
1GHz X2 dual core processor
4 GB of on-board storage, microSD card slot
Bluetooth, Wi-Fi, USB 2.0
“While we laud our partners for their outstanding products that take the communications category to the next level, we also take great pride in announcing the launch of our very own range of Croma Smartphones, which are innovative not only in terms of the experience that they provide but also in terms of the value proposition,” said Ajit Joshi, MD & CEO, Infiniti Retail.

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