Saturday 24 November 2012

Bose introduces Solo TV Sound System for Rs 25,673

Bose has introduced the Solo TV Sound System, which it refers to as an unobtrusive, single speaker designed specifically for watching television. The company states that the Bose Solo System improves the dialogue, music, action, and sound effects from everyday programming, takes only one connection to the TV, and fits neatly under many TVs.

“TV picture quality has improved over the years, but its audio quality hasn’t,” said Ratish Pandey,
director, Bose India. “The Bose Solo TV sound system was developed for the love of TV –- for people who don’t want a home theatre system. It delivers detailed sound at any volume, without the complications or intrusions of multiple components. One listen, and you’ll realize how much you’ve been missing in your favorite shows.”

In an official statement, the company shares that the Solo TV system measures 7cm high, 52.5cm wide and about 0.4cm thick. It uses proprietary Bose digital signal processing and Bose speaker array technology.

The Solo TV system will work with any TV, but was designed for placement under flat-panel televisions that have a base of up to 101cm wide and 26.6cm thick. These requirements are met by TVs with screens of up to 81.2cm (32 inches), and from 101.6cm (40 inches) to 106.6cm (42 inches).

The company adds that the set-up and use is simple. The Bose Solo TV system connects to a television with just one cable and one plug to the wall. No additional equipment, wiring or adjustment is required. A remote control is included, and the system can also be operated by most universal remotes.

“People will enjoy the Bose Solo TV system every day,” said Pandey. “It’s not a product reserved for special occasions, or movie night -- and that’s what makes it so exciting. Every time you watch TV, the Bose Solo System improves the experience.”

The Bose Solo TV system will be available from Bose for Rs 25,673, beginning 25 November 2012. It will be sold at the Bose Stores. It will also be available online at, over the phone by calling the toll free number 1-800-11-BOSE (2673), and select authorised Bose resellers.

Last month, Bose launched the SIE2 and the SIE2i sports headphones, its first in-ear headphones, specifically engineered for exercise. Bose claims that these sports headphones combine high-quality audio with resistance to sweat and water. A Reebok fitness armband holds a mobile phone or digital music player securely in place, and is included with both models.

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