Wednesday 21 November 2012

Aircel launches Pocket Internet Games recharge card

Aircel, one of India’s telecom providers, has launched a new retail recharge card titled ‘Aircel Pocket Internet Games’. It is a retail initiative that will allow Aircel subscribers to download and play unlimited games along with unlimited internet access at affordable prices.

Aircel has associated with DisneyUTV and Electronic Arts (EA) to provide gaming content. Pocket Internet Games offers more than 1500 titles from EA and Disney’s gaming library for the gaming enthusiasts. These would include some of the most popular and sought after games like Need for Speed, EA Cricket, FIFA, Medal of Honor and Pirates of Caribbean, among others. The user can download any number of games and play immediately without staying connected. In other words, it certainly gives gaming enthusiasts across the country a great chance to savor the taste of globally popular games uninterruptedly on their mobile phones. Moreover, the unlimited internet bundled also allows limitless surfing on mobile.

Aircel has released a series of six exclusive card designs for Pocket Internet Games, which would be available over the retail counters for mobile users. Depending upon the response, the company plans to bring in more such designs to refresh the youth interest and engagement with the product. The games are available for almost all the handset types except iPhones, Windows OS & Android. Games on these platforms are coming soon.

An Aircel prepaid connection and a GPRS enabled mobile handset is all that one would need to break away from the mundane moments of life and enter the exciting world of limitless gaming.  Aircel Pocket Internet Games is targeted at youth and young working professionals with its tariff plans and availability.

The Pocket Internet Games is available at the following denominations across Delhi:
Unlimited 2G data for seven days for Rs 43
Unlimited 2G data for 14 days for Rs 69

Speaking at the occasion, Anil Gupta, circle business head, Delhi, Aircel, said, “The potential in the Indian mobile gaming industry is still untapped. Mobile gaming expected to grow at a CAGR of almost 25 percent continues to be the largest contributor to the Indian Gaming industry. Since gaming is all that the youth wants to do, Aircel’s Pocket Internet Games offering an exciting bouquet of games, unlimited internet and flexible pricing makes this first ever retail gaming card a very disruptive product.”

Gupta further added, “With unlimited internet & games bundled together, Aircel Pocket Internet Games will definitely enhance the gaming experience and create a benchmark for future gaming products and services.”

“With 120 mn internet connected mobile phones in India and it surely is the ‘golden time’ to maximize the potential of the mobile connectivity and reach out to the existing and potential gamers. Gaming is amongst the most popular entertainment options today amongst the mobile phone audience. Leveraging technologies to provide them with engaging content and enhance the audience experience has always been our motive. It is products like these that will help evangelize gaming in the country and fuel its growth. We are happy to work with Aircel on such an exciting and innovative product offering and provide users with world class content.” said Vishal Gondal, managing director – Digital, DisneyUTV

The card’s first look was unveiled by the Chennai Super Kings at a recent ceremony, and will be available across India from November 22, 2012.

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