Wednesday 19 September 2012

LG Optimus G to LG Optimus G to reach key global markets in Octoberreach key global markets in October

LG, after teasing the Optimus G for quite a while, and releasing a range of teaser videos showcasing its components such as the processor, the display and the camera technology, has finally launched its flagship smartphone. It possesses some neat features such as a Qualcomm 1.5GHz quad-core Snapdragon S4 Pro SoC, 2GB DDR RAM, a slim profile as well a new touchscreen panel technology as a result of the vertically-integrated development process.

Here is a quick look at some of the main features of the LG Optimus G:

  • 4.7-inch True HD IPS+ display with a resolution of 1280 x 768 pixels
  • LTE, 3G, EDGE/GPRS and Wi-Fi capabilities for net access, NFC
  • GPS, A-GPS
  • Bluetooth 4.0, USB 2.0
  • 13 MP camera with LED flash and 1.3MP secondary camera up front
  • 32GB Internal memory

LG claims that with the powerful quad-core Snapdragon S4 Pro processor as its base, and the best technologies in the industry for enhanced viewing and longer battery life, LG adds the finishing touches on the Optimus G with a sleek design and innovative UX features. The brand claims that the offerings in the Optimus G will provide users an experience currently unavailable on any other smartphone.

“The Optimus G is a groundbreaking premium device not only in the history of LG but also in the smartphone industry,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “With the Optimus G, users will be able to experience unsurpassed UX features that will allow them to perform tasks that really enhance their daily lives.”

LG claims that the technologies such as the Zerogap Touch and True HD IPSPLUS Display from LG Innotek and LG Display harmonise to offer the slimmest, sharpest and clearest viewing experience yet. The new battery from LG Chem which is a 2100mAh battery has a longer life of 800 cycles, a significant improvement over existing mobile phone batteries. An ultra high-resolution, compact 13MP camera is employed in the Optimus G to offer the sharpest photos without pixelation – even when creating extra-large prints.

LG’s Optimus G doesn’t solely enable multi-tasking but 'cross-tasking' of activities without limitations. If multi-tasking applies to running various applications at the same time, cross-tasking applies to complex tasks that can be completed simultaneously without having to compromise other tasks. Some new UX features that will be included into the Optimus G to showcase its cross-tasking and engaging capabilities are QSlide Function, Live Zooming, Dual Screen Dual Play, QuickMemo, Screen Zooming, Application Link and Icon Personalizer.

LG Display’s contribution to the project was in the development of a new mobile display that is clearer than AMOLED displays but requires less power. LG Display’s True HD IPS+ Display is sharper than today’s AMOLED displays due to its high pixel density of 320ppi (1280 x 768 pixels) and Stripe RGB IPS Panel. This new display is capable of generating 470nits of brightness while consuming 70 percent less power compared to others when displaying a white background. Furthermore, True HD IPS+ Display does not suffer from screen burn-in as AMOLED displays have been known to do.

The operating system that will be used here is Android v4.0 (Ice Cream Sandwich). There is no word available as to when LG will upgrade it to the latest Google mobile OS, Android v4.1 (Jelly Bean).

This handset will go on sale in Korea from next week, and will be launched for key global markets in October. There is no mention of the names of these markets yet, but this handset may be expected to touch Indian shores as LG has a wide user base in India.

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